We helped invoice financer Factor improve client engagement through digital channels.
Our Client
Factor provides online invoice discounting solutions for SMEs in Estonia, Latvia, Lithuania, Finland, Sweden, Denmark and Norway.
Factor’s Challenge
Despite its reputation, factoring is not a complicated process but it does involve multiple steps and requires credit and operational risk to be carefully managed. Clients must understand the transaction, execute paperwork accurately and receive their funds quickly and efficiently.
Factoring Made Simple
To achieve this Factor’s website was designed with sleek and a minimalistic style, making it easy for users to navigate to key messages. UX is optimised using graphical elements including dynamic icons, calculators and case studies that make the subject easy and engaging. If clients get stuck a range of videos, FAQ and client service options are available with a single click.
Driving Engagement
To improve engagement further, existing clients can self-service 24/7 through an internet portal or mobile phone, logging-in with their secure electronic ID. The entire process of making a factoring request takes a maximum of 1 minute.
Sustainable Benefits
By delivering a superior digital experience 24/7 Factor has improved their value proposition. Clients value the speed, efficiency and simplicity of the service and have consistently increased volumes over 8 years.
Been born digital allows Digital to minimise manual processes. Operations are highly efficient, activity levels visible in real-time and time-to-market for new features, products and campaigns measured in days.
